Each report has the following content:

• Average IT Spend
  • - per Employee
  • - per PC
  • - per Enterprise
• My IT Spend
  • - IT Spend Details for Specified Organisation Size
• Total IT Spend
  • - by 29 Categories
  • - Trends over 4 Years
• IT Spend Comparison
  • - Comparison with All UK Organisations
• Sector Demographics
  • - Enterprises, Employees, PCs, IT Staff

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IT Users - Why Buy!

Key questions answered include:

What are organisations such as yours typically spending on IT?

The IT Expenditure Reports can tell you. You select which of our 500 reports best suits you and simply enter your employee number and get a very detailed IT expenditure analysis specific to your organisation.

How do you know if you are getting best value from your IT investment?

The IT Expenditure Reports can help you. You can compare your IT spend against norms derived from substantial survey work with IT users. The comparisons can be industry sector specific, size of organisation specific or a combination of the two. There are additional comparative tools such as spend per employee and spend per PC. Furthermore you can evaluate departmental IT investment. You can even assess how your IT function compares with spend by computer services companies of similar size.

Are you receiving the best deals from your IT suppliers?

You can use the IT Expenditure Reports to evaluate your IT spend profile against that of your peer group. In areas of overspend you can challenge your suppliers about their prices.

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IT Suppliers - Why Buy!

Key questions answered include:

What should your customers be spending on IT?

The IT Expenditure Reports can provide that. They are ideal for vendors who are vertically focused. For a given sector you simply enter your customer's employee number and get a very detailed IT expenditure analysis of what is typically being spent by such an organisation.

Are you pitching your prices correctly?

Through the IT Expenditure Reports you can assess how much customers and prospects in your markets are spending on a wide range of products and services. By using metrics such as spend per employee and spend per PC you can fine tune your proposals. Your customers benefit by getting competitively priced offerings.

How can you make your sales function more effective?

You can save considerable effort and expense and pinpoint your opportunities by identifying high spending areas through the IT Expenditure Reports. By comparing different niche markets you can decide which customer sets are best suited for you. This will reduce prospecting time and make your sales function more effective.

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Background and Sources

• Computer Weekly and KEW Associates have been tracking current and planned user IT expenditure since 1993.
• The Expenditure Reports are based on the largest source of IT research in UK including:
  • - Computer Weekly database of 60k+ IT budget holders
  • - Twice yearly user IT expenditure surveys
  • - Tracking outsourcing contracts
  • - CBI/KEW senior executive surveys
  • - Government surveys on computer hardware, services and staffing
  • - Government demographic data
  • - HM Treasury economic forecasts
  • - Cambridge Econometrics industry segment forecasts
• Quality underwritten by the significant relationships found between IT expenditure and GDP, the FTSE 100, productivity, RoI.

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About Computer Weekly

Computer Weekly is the UK's leading publication for IT decision makers in end-user companies. Its award winning editorial team consistently delivers news and analysis on the topics that matter - from the latest technical developments to winning management strategies. That is why Computer Weekly consistently comes out top in independent readership research and has been named PPA Campaigning Magazine of the Year five times in the last seven years.

About KEW Associates

KEW Associates is an independent market research company with over 15 years of formidable experience in researching UK IT expenditure. The company has vast expertise in sourcing information from senior business executives, IT users and suppliers. This coupled with many years of dealing with Government statistics has enabled it to make ground breaking evaluations of IT expenditure in the UK.